The Beginner’s Guide to Startup Analytics
Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs and there are unexpected turns. Sometimes you feel a little sick...
View ArticleThe Universal Analytics Video Guide – How To Get Started
Google recently released Universal Analytics, a new and more feature-rich version of Google Analytics. With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily...
View ArticleHow a Little Nudge Increased Email Subscribership 500%
The University of Alberta has a daily news email it sends out every morning to recap the stories that were posted the previous day on news.ualberta.ca. The email was started in September 2011....
View ArticleHow to Incorporate Analytics into Your Pinterest Marketing Strategy
Are you still unsure about whether you should be channeling time and resources to Pinterest marketing? If so, let me give you some numbers to help you make up your mind: Pinterest is the 4th most-used...
View ArticleAre You Making These 10 Common Google AdWords Mistakes?
Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the...
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